5 ways brands can build meaningful CSR programs

Brands are constantly unlearning and relearning ways to connect, engage and influence their now more en- lightened consumers. Marketing concepts have evolved and are becoming customer centric. This has significantly changed the dynamics of brand - consumer interaction.
Selling has now become secondary. The primary aim is to care for things their customers care for most. From conventional product marketing, we are entering the age of connecting with the audience through the "Corporate Social Responsibility".

  • news link: http://economictimes.indiatimes.com/magazines/brand-equity/it-pays-to-pay-back-five-ways-brands-can-build-meaningful-csr-programs/articleshow/52635682.cms

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