Analysis of drivers of CSR practices' implementation among family firms in India: A stakeholder's perspecti

This paper examines the drivers of Corporate Social Responsibility (CSR) implementation in Indian family firms from a stakeholder perspective, acknowledging unique institutional and governance contexts in developing economies. Building on "stakeholder theory," it addresses how diverse societal sections influence firms' CSR activities. The study uncovers the saliency (legitimacy and power) of different stakeholder groups across various aspects of a firm's CSR engagement, providing insights into the motivations and pressures shaping responsible business practices in India.