Business and corporate social responsibility: The Peruvian case

This research examines the growing momentum of Corporate Social Responsibility (CSR) worldwide, focusing on the Peruvian context. It investigates the relationship between corporate associations, CSR, and corporate ability on Peruvian consumers' behavior, particularly their purchasing decisions for athletic shoes. The study empirically validates a positive relationship, indicating that CSR significantly influences consumer behavior, even more so than corporate ability. It highlights that consumers are sensitive to CSR attributes like environmental commitment and good labor practices, contributing to sustainable development.