CHARITY AND PHILANTHROPY: TOWARDS A NEW PERSPECTIVE

This article explores the evolving landscape of philanthropy, particularly with the emergence of a new generation of donors. It highlights how younger philanthropists prioritize transparency, collaboration, and measurable impact, moving beyond traditional giving. The piece emphasizes the importance of identifying personal values, engaging with communities, and utilizing strategic giving plans. It also discusses how individuals can shape their philanthropic identity, either within or outside existing family legacies, to achieve meaningful and fulfilling social change.