Charting Impact Choice Experiment

This report presents findings from a choice experiment conducted by the Stanford PACS Effective Philanthropy Learning Initiative (EPLI) with High-Net-Worth (HNW) and everyday donors. It investigates how different types of information, such as success stories and quantitative metrics, influence donors' decisions when assessing nonprofits and allocating funds. The report provides insights into effective communication strategies for nonprofits to convey their mission, strategies, and results to donors, ultimately aiming to optimize philanthropic impact.