Communication and social change: A citizen perspective

Authors Paul Brest and Hal Harvey provide a strategic roadmap for philanthropy focused on achieving measurable social impact. They emphasize setting clear goals, using logic models, gathering evidence, and adjusting based on feedback. The book introduces key tools like theories of change and cost-effectiveness analysis, encouraging funders to adopt rigorous planning processes. It critiques reactive and fragmented giving while promoting deliberate, outcome-driven philanthropy, especially in sectors like education, health, and climate change.