Danamojo: Sustaining A Relational Platform

Case Study
Social Justice, Philanthropy and Human Rights
Menaka Rao, Kushagra Merchant, Shantanu Menon
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This case study explores the journey of Dhaval Udani and danamojo, a social enterprise founded in 2016 to enhance charitable giving in India through digital technology. Focused on trust, transparency, and commitment, danamojo represents a new wave of organisations bringing specialised expertise to civil society while preserving its ethos. Despite being a young organisation, the case delves into its founder’s motivations, platform development, resource challenges, and culture of integrity. It highlights that beyond ideas, funds, and expertise, qualities like diligence, determination, and commitment are key to sustaining a meaningful and impactful social enterprise.

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