Design Philanthropy: Challenges and Opportunities in the Evolution of Philanthropic Giving

This article explores the relationship between corporate social responsibility (CSR) and social change, questioning whether corporations can effectively serve as agents of social change. It examines dimensions of the business-society relationship to differentiate CSR from other corporate social initiatives. The piece critically assesses which corporate initiatives can ethically and effectively drive social change, proposing a descriptive model of business-society relationships and their capacity for promoting social change, with a case study of Coca-Cola's '3Ws' initiatives.