GiveIndia-The Business of Philanthropy

GiveIndia is an online donation platform bridging donors and credible NGOs. The case focuses on its mission to cultivate a culture where Indians donate at least 2% of their income. Following India's 2013 CSR mandate requiring corporates to invest 2% of profits in CSR, the CEO, Dhaval, must weigh the benefits of corporate donations against mission drift, brand investment, and employee retention.