Giving to women and girls: An emerging area of philanthropy

This study explores philanthropy dedicated to women's and girls' causes, a growing area of interest for donors. Using mixed-methods research in the United States, it investigates donor characteristics and motivations. Findings from a national survey reveal women are more likely to give to these causes, with age and income as key determinants. Focus groups identify motivations such as personal experiences of gender inequality, belief in the societal benefits of women's rights, and perceived effectiveness of relevant nonprofits, supporting the social identification theory of giving.