Introduction: A new 'new'philanthropy: From impetus to impact

This introductory chapter re-examines the concept of 'new philanthropy,' analysing its evolution and distinguishing characteristics. It reflects on the shift from traditional charitable giving to more strategic, outcome-oriented practices that prioritize measurable impact. The authors trace the emergence of new actors, methods, and motivations, questioning the assumptions underlying this shift. Drawing on empirical evidence and interdisciplinary literature, the chapter critiques the instrumentalisation of philanthropy and urges a balanced understanding that acknowledges power dynamics and long-term societal transformation.