Investors’ Preference for Creating Impact: (a Study to Understand Impact Investors’ Preference While Making Investment in India)

This study analyses impact investors' preferences when selecting ventures for investment in India. Using a choice-based conjoint experiment, it reveals that the stage of investment is the primary factor, followed by behavioral inclination towards impact. Investors prefer social ventures with innovative ideas, particularly in healthcare, agriculture, and education sectors. The findings offer practical implications for social entrepreneurs, impact investors, and policymakers to foster a more conducive environment for impact investing in India.