New media and public relations

Edited by Sandra C. Duhé, this book examines how digital communication technologies—websites, blogs, podcasts, wikis—reshape public relations in corporate, nonprofit, and activist settings. It compiles theoretical discussions, practical strategies, and case studies on stakeholder engagement in new media environments, including crisis management, personas, social listening, and evolving PR paradigms. The volume offers a comprehensive overview of the impact of new media on public relations, providing insights into how organizations can effectively navigate the digital landscape to foster stakeholder relationships, manage reputation, and communicate their mission in an increasingly interconnected world.