Pink Ribbons Inc: Breast cancer activism and the politics of philanthropy

King critiques the "pink ribbon" phenomenon, arguing that charitable breast cancer marketing depoliticizes activism, privatizes responsibility, and marginalizes public health advocacy. She highlights how philanthropy shapes disease narratives and consumer culture, potentially undermining structural solutions to breast cancer. The book examines the problematic aspects of commodifying a serious health issue, diverting attention from systemic issues to individual consumer choices and fundraising.