Purpose-washing of Impact Investing Funds: Motivations, Occurrence and Prevention

This article examines the phenomenon of "purpose-washing" in impact investing funds, exploring its underlying motivations, how it occurs, and strategies for its prevention. It critically assesses the ethical implications when funds misrepresent their social or environmental impact for financial gain. The authors provide insights into maintaining integrity and accountability within the impact investing sector, advocating for greater transparency and robust governance mechanisms to counteract deceptive practices.