SOCIAL SUPERMARKETS AS A NEW RETAIL FORMAT INSPIRED BY SOCIAL NEEDS AND PHILANTHROPY--THE CASE OF CROATIA.

This article discusses the emergence of social supermarkets in Croatia as a philanthropic response to poverty and food insecurity. It examines their operational models and their crucial role in addressing basic needs while empowering underserved populations. The research highlights social supermarkets as an innovative retail format that fosters positive social change by providing discounted products, thereby preserving the dignity of socially disadvantaged groups and addressing material needs.