This case study engages with the journey of Good Business Lab (GBL), a non-profit registered in Bengaluru in 2017 that today has offices across India, as well as the USA and Latin America. Good Business Lab aims to apply research to steer businesses (primarily in labour-intensive industries such as manufacturing), to invest in the wellbeing of their workers. Through its ability to marry rigorous research techniques to its concerted intent to strike the balance between business and worker, GBL today occupies a notable niche within the Indian social sector ecosystem.

This case study takes the reader through the journey of Dhaval Udani and danamojo, a social enterprise founded by Dhaval in 2016, that is looking to harness digital technology to expand the space of charitable giving between individuals and nonprofits in India. In so doing, it is also trying to strengthen its underlying idiom: that of trust, transparency and commitment.