Case Study
Livelihoods & Economic Inclusion
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Governance & Rights
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A 21st Century Tool to Attract and Retain Act and Retain Donors

Amy L. Cheney, Kathryn E. Merchant, Robert Killins Jr.
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This article proposes impact investing as a 21st-century tool for philanthropic foundations to attract and retain donors. It explores how foundations can leverage impact investments to align financial assets with mission-driven goals, thereby engaging donors who seek both financial and social returns. The paper highlights the potential for impact investing to enhance donor engagement and expand philanthropic capital.