Profile: Junofy is a lecturer, researcher, public speaker, and consultant in the fields of behavioural economics, decision-making, and strategic thinking. She has delivered training programs and provided behavioural science consultancy to organisations such as Google, Migros, and UNDP, and regularly lectures at universities around the world. She has published two books and more than 35 research papers.

She is the Founder and CEO of the India Behavioural Economics Network, a non-profit organisation promoting behavioural economics.

Education: Doctor of Philosophy (PhD) from the University of Zurich; Master of Science (MS) in Economics from the University of Konstanz; Master of Science (MSc) in Economics and Development Economics from the University of Nottingham; Master of Business Administration (MBA), Pondicherry University (Remote/Part-time); Master of Science (MSc) in Psychology, Alagappa University (Remote/Part-time); Bachelor of Arts (BA) in Economics from the Central University of Tamil Nadu, India.