Managing Director & CEO of People Research on India’s consumer economy
Mr. Shukla is currently serving as the Managing Director & CEO of People Research on India’s consumer economy (PRICE, branded as ICE 3600), an independent not-for-profit ‘think-tank’ cum ‘fact-tank’, engaged in identifying data gaps, collecting, building and disseminating seminal knowledge and insights into India’s Citizens’ Environment and Consumer Economy. He is also a visiting professor at the Institute for Human Development (IHD), India
He is a researcher, author and applied statistician and his major area of work is the Indian Consumer landscape and citizens’ environment. Having associated with the National Council of Applied Economic Research (NCAER) for over 20 years in primary and secondary data-based socio-economic studies (baseline, impact evaluation and longitudinal), he has created Pan India primary baseline databases on issues of national importance such as household well-being; income distribution and inequality; regional disparity; Rural & Urban well-being; Financial Inclusion; Indian Middle Class, Tourism; and Technology; Public Understanding of Science; Indian Youth; Caste and Energy.
He did Masters and PhD in Agricultural Statistics from Indian Agriculture Statistics Research Institute (IASRI), New Delhi.