Trisha brings over 25 years of experience in consumer behaviour and insights, research and data analysis, and marketing strategy across diverse industries and global markets. She is the founder of an insights consultancy based in Singapore and previously worked with Procter & Gamble in India and Singapore, where she developed expertise in understanding consumer behaviour and shaping data-driven marketing strategies.

Her engagement with the social sector began through her alma mater’s Social Service League and has since expanded to working with initiatives such as a global marine conservation fund, a migrant workers’ support group, and an Indian coalition responding to the pandemic. Outside of work, she enjoys travelling, trekking, organising trips for family and friends, spending time with her two teenagers, and playing with her pet.